Google is the most popular search engine in the internet world. These days, everyone is trying to improve their website ranking on Google, so that viewers can easily find their site. To get high ranking on Google is not just few hours or days job, but it is a long process. Google employs variety of factors to decide your position on the search result page.

How to get high rank on Google?

Google keeps on changing its algorithm and criterion to determine the rank of your website on search results. But, there are several tips that can contribute to increase your page rank on Google.
Use the appropriate keywords:  Most of the websites select the wrong or irrelevant keywords which is the main cause of their failure to get the higher page ranking on Google. Spend time to find and analyze the keywords which can give the maximum conversions and boost your ranking. One of the best ways to do this job is to use analytics software such as Google Analytics. This software will aid you to notice how viewers are interacting and discovering your website and most importantly which keywords are effectively keeping them engaged. Instead of using a single word keyword, you can use a keyword phrase which will be more effective and fruitful. Do not use more than one keyword phrase for one page as it can look spammy and odd.
Quality content is important: Prior to publish the content, make sure that your content should be of premium quality and should contain relevant information. Your content should be created especially for your targeted users as it can improve direct traffic to your website and also enriches your website's influence and relevancy. Use of right keywords on the right position in your page is important. Make sure that you update your content regularly; updated content invites Google to notice the website instantly. While posting your article, don't try to forget to use meta descriptions and title tags in the article.
Use external links to your post:  External links plays an important part in improving your rank on Google. Google drives to your website when external websites are linked to your post.  Before choosing the number of websites for external linking, follow the right strategy. Find the audiences on the web that can take advantage from your posts and reach the websites that have such huge audiences and tell them about the posts.  These websites might then advertise the post.
Website design is vital aspect:  when you are dealing with the question that how to get high rank on Google, website design could be the effective solution. Choose the most dynamic, appealing, user friendly and graphic based web design for your site so that it offers the aesthetically pleasing experience to viewers. Design the web pages which are search engines friendly and provide the rich and relevant information to intended users so that they can clearly understand what your site is all about and what your services are.