Increase Website Traffic : Paid vs Free Ways
For a website or internet business to be profitable, you need to bring as much traffic as you can to it. That's because, no matter how good a website or product you have, if people can't find you, they can't buy from you.
But not any web traffic will do. Specifically, what is needed is targeted traffic, i.e. visitors interested in your product or service.
There're lots of ways to achieve this. You can increase website traffic by paying for it, or you can work for it and generate free web traffic organically.
Paid Web Traffic
Paid ways to get visitors include:
Publicizing your website address or URL in magazine or newspaper or TV ads. Usually ineffective, as people rarely bother to remember the URL.
Buying targeted leads in online or email newsletters, also known as 'paid inclusion'. You pay to be promoted in newsletters that go out to a large number of opt-in subscribers. Choose only relevant ones with subscribers interested in your product. Cost can range from hundreds to thousands of dollars each time.
Purchasing banner ads on other websites. Not very effective as it is not targeted advertising.
PPC or Pay Per Click Advertising campaigns. You place online ads, and pay each time a surfer clicks on one. It ranges from $0.10 (hard to get nowadays) to over $10, depending on the competition. This is one of the most successful methods as it gets targeted traffic almost instantly. If you want to know more about this, see Pay Per Click Advertising.
Run an Affiliate Program. An affiliate program is one where partners sign up and direct traffic to your salesletter page, and get paid for each sale made. The best part is, you don't pay anything unless there is a sale -- revenue without risk. You only have to pay a commission if a sale is made. Especially good if you sell digital products, like e-Books, where each extra sale doesn't require any extra cost to produce or ship.
Paid traffic has the advantage of bringing visitors to your website immediately. This is good for launching a site, or for a special sales promotion. It can also help to jumpstart free web traffic.
Organic or Free Website Traffic
This is traffic you don't need to pay for. You should try to achieve this, in addition to any paid traffic. For two reasons: firstly, free is good; secondly, your visitors are there because they thought your website had something they wanted, and are therefore less resistant to buying.
But organic traffic does not spring up overnight. It needs to be grown and nurtured, which takes time; hence the role of paid traffic.
Sources of organic traffic include:
Your URL placed on letterheads, business cards, email signature, etc.
Mailing lists. These are lists of people who have opted to receive emails on topics they are interested in. You grow your list by getting your visitors to subscribe to it. Your emails to them would contain links back to your website or salesletter page. But you would of course need traffic first to do this. Maybe by starting with paid traffic. Another way is to JV (joint-venture) with others in a same or complementary product area who already have mailing lists. But do not buy mailing lists of people who have not opted-in themselves -- they won't buy, and it's spam.
Referrals / links to your website from other websites (known as 'backlinks').
Links to your website from blogs that you create. Works if your blog itself has visitors.
Links to your website from articles or ebooks or written work that you sell or distribute free. Also known as viral marketing, due to the links embedded in such writings propagated to the 'unsuspecting' audience.
Referrals from search engines like google.com, MSN.com and yahoo.com. Getting such referrals involves Search Engine Optimization, commonly known as SEO, and is a whole subject in itself. Done right, it has the potential to generate large amounts of free traffic in the long run. I go into the details of it, in Web Traffic.
Both paid and free web traffic have their role, but leveraging the long-term benefits of free traffic can mean the difference between success and failure.
Thank you Friends And keep Visiting my Blog Daily.
But not any web traffic will do. Specifically, what is needed is targeted traffic, i.e. visitors interested in your product or service.
There're lots of ways to achieve this. You can increase website traffic by paying for it, or you can work for it and generate free web traffic organically.
Paid Web Traffic
Paid ways to get visitors include:
Publicizing your website address or URL in magazine or newspaper or TV ads. Usually ineffective, as people rarely bother to remember the URL.
Buying targeted leads in online or email newsletters, also known as 'paid inclusion'. You pay to be promoted in newsletters that go out to a large number of opt-in subscribers. Choose only relevant ones with subscribers interested in your product. Cost can range from hundreds to thousands of dollars each time.
Purchasing banner ads on other websites. Not very effective as it is not targeted advertising.
PPC or Pay Per Click Advertising campaigns. You place online ads, and pay each time a surfer clicks on one. It ranges from $0.10 (hard to get nowadays) to over $10, depending on the competition. This is one of the most successful methods as it gets targeted traffic almost instantly. If you want to know more about this, see Pay Per Click Advertising.
Run an Affiliate Program. An affiliate program is one where partners sign up and direct traffic to your salesletter page, and get paid for each sale made. The best part is, you don't pay anything unless there is a sale -- revenue without risk. You only have to pay a commission if a sale is made. Especially good if you sell digital products, like e-Books, where each extra sale doesn't require any extra cost to produce or ship.
Paid traffic has the advantage of bringing visitors to your website immediately. This is good for launching a site, or for a special sales promotion. It can also help to jumpstart free web traffic.
Organic or Free Website Traffic
This is traffic you don't need to pay for. You should try to achieve this, in addition to any paid traffic. For two reasons: firstly, free is good; secondly, your visitors are there because they thought your website had something they wanted, and are therefore less resistant to buying.
But organic traffic does not spring up overnight. It needs to be grown and nurtured, which takes time; hence the role of paid traffic.
Sources of organic traffic include:
Your URL placed on letterheads, business cards, email signature, etc.
Mailing lists. These are lists of people who have opted to receive emails on topics they are interested in. You grow your list by getting your visitors to subscribe to it. Your emails to them would contain links back to your website or salesletter page. But you would of course need traffic first to do this. Maybe by starting with paid traffic. Another way is to JV (joint-venture) with others in a same or complementary product area who already have mailing lists. But do not buy mailing lists of people who have not opted-in themselves -- they won't buy, and it's spam.
Referrals / links to your website from other websites (known as 'backlinks').
Links to your website from blogs that you create. Works if your blog itself has visitors.
Links to your website from articles or ebooks or written work that you sell or distribute free. Also known as viral marketing, due to the links embedded in such writings propagated to the 'unsuspecting' audience.
Referrals from search engines like google.com, MSN.com and yahoo.com. Getting such referrals involves Search Engine Optimization, commonly known as SEO, and is a whole subject in itself. Done right, it has the potential to generate large amounts of free traffic in the long run. I go into the details of it, in Web Traffic.
Both paid and free web traffic have their role, but leveraging the long-term benefits of free traffic can mean the difference between success and failure.
Thank you Friends And keep Visiting my Blog Daily.
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