Why?

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Why can't you just promote a product and start making money? Well, you can, but you will not make that much! If you are not looked upon as an expert, people won't follow you. If people don't follow you, they don't share your information that increases blog traffic. That means, you don't make much money online.

Being looked upon as an expert in your niche will give you the edge when it comes to your competition. It will increase your traffic to your blog and improve your conversion rates online.




Think about his for a minute before I get into how to become an expert in your niche.

If you go to Google right now and type in any product. For example, Type in "Success Luminary". As you can see there are a ton of reviews on this program. If you look through them, you will see sales pitch after sales pitch to get people to join the program.

Who in the Heck wants to see that when researching something right?

I don't!

This leaves the prospect having to choose which person to take advice from. And this is where the Expert Status needs to be. If a prospect lands on your page for a review of a product, you must make the prospect think you are the expert. You must be the leader and show value in your prospects eyes for them to buy from you.

The best value you can give is answering people's questions for free. This shows you are here to help people and not just looking out for yourself. The more you give, the more you get.

 If you do this, all the other crappy sites just waist away over time and you will remain on top. People buy from leaders and experts in the field. Bloggers often think they are NOT experts in their field because of low self-confidence or just lack of knowledge. You MUST change your thinking and become the person you were meant to be my friend! Become that expert!

What are the advantages of becoming an expert in your field?

1.)    You don't have to sell anything as people are willing to buy from you.

2.)    You will have a following of crazy fans wanting what you have to teach and recommend to them.

3.)    People will be attracted to you so you don't have to attract yourself to them.

4.)    People will look for you so you don't have to look for them! (This saves a lot of money by the way.)

So how do you start becoming an expert in your niche?

I have listed some different things you can do to position yourself as an expert in the prospects eye here:

1.)    Start a blog to solve problems. When you establish a blog, you will quickly gain authority in your niche. A blog is meant for posting content to your blog. That content needs to be aimed at solving problems. For example: If someone types into Google, "How do I save money better" you better be right there to answer that question. Once they come to your site, you need to actually answer their question. They will love you for it! They will respect you for it and they will follow you for it. You just established yourself as an expert because you helped them, isn't that neat?

Then you can have a content capture form on your blog sidebar and people optin to learn from you or want whatever you are offering. You then can create a deeper relationship with them through education and when you recommend a product to them through email or whatever, they will BUY! People like to buy from people they like-know-and trust so be that person and prosper.

2.)    Give away free video courses or ebooks to build your email list. Every great leader in this industry knows this stuff and does it. If you give away free "samples" of knowledge that helps them, you are grooming your prospect into a consistent buyer.

Think of it this way, would you buy cologne or perfume before you smelled it? I wouldn't, I have to sample it first and see how good it smells and if it represents me the best it can. It's the same concept here. Put together an ebook or video course and give it away to get people to optin to your emails list. Make sure this is FANTASTIC content and make sure once they get on to your email list that they want to stay. So don't spam anybody please!

3.)    Make sure your website is clean and easy to navigate. You can always tell a newbie from an expert website. If you are a newbie at this don't get discouraged. If you don't know website design, it's ok. I don't even know it that well. Always remember that simple is always best. Then later on you can outsource a website or learn to build one yourself.

Make a simple website that looks good and organized. Get to the point of helping people and solving problems with your content. I use a blog template from Optimize Press because it's clean and simple to use. Picture your website as a store front. If there is garbage, cigarette butts, and papers laying outside your store, it just looks bad and people will assume you don't know what you are doing. So on your website, make sure you are using the right fonts (easy to read), No flashy graphics, the color schemes are correct and your optin form is on the top fold.

What I would do is look at sites in your niche and get ideas from them. Look for good looking sites and mimic them.

4.)    Use video to create relationships and establish authority. Video making scares some people and it's ok. It scared me for a long time simple because I've had a speech impediment all my life. But I practiced and practiced and never gave up. Now, I can make videos and you know what? I still stutter. I realized that people care about what I am talking about and if I deliver great content, people just don't care if I stumble on some words.

Videos establish a personal approach to your business. It allows people to see you for you. Everyone likes to see who is behind a website or business. It's a perfect opportunity to connect with your audience.

Another thing to mention is to talk as if you know something lol J I mean, be direct and show you do know what you are teaching. If you are teaching something that you don't know about, study up more and learn it better, then do a video. People can tell when you are acting and trying to teach something you don't completely understand yet.



Thanks For Reading This post.