The success of your blog depends on many factors, but how do you measure its success? There are many parameters that you have to look at to get a clear picture, many from Google Analytics. Using these metrics you can get a correct estimate of your blog's success.

Page Views/Page Per View

You have to know the number of visits to your site. Besides this you must also know who your unique visitors are and where exactly they visited your site. Page view tells you the amount of times people who visited your site saw your blog pages. Page view is a good statistic that tells you the topic that your visitors found most interesting and the blog posts that were most popular.  Page per view is an indicator of the interest that your visitor found in your blog with respect to information and relevance. You can use the most visited/read post as a model for what you write later on; you can even link that post to your blog's other pages.

Visits and Returning Visitors

The number of visitors and returning visitors are clear indicators of your blog's success. The traffic that you get in a fixed time period, as well as the statistics of visitors who come back to your site, reflects the success of your blog. If the percentage of visitors coming back to your blog is high, it shows that you have succeeded in holding on to your visitors and building up a readership with them.

Keywords

Visitors use keywords on search engines to get to your blog and you must get to know these keywords to understand your visitors better. Optimizing keywords also help to give your SEO endeavor a boost.

Bounce Rate

Bounce rates, which refers to the time a visitor stays at your blog and then ‘bounces off', are generally higher for blogs compared to business sites. People come to blogs to see something specific and then go away; on a business site they stay longer. As far as blogs are concerned a rate of below 65% is good enough.

Social Media Sharing

The number of social media shares will tell whether your blog is a success or not – to some extent, at least. You have to keep a count of them and check out which social media platforms your readers are using. For this you must install on your blog, a social sharing bar. This bar will help you keep track of your social shares.

Referrals

You obviously want to know whether your blog is being shared on other websites or even getting mentioned. You also want to know the sources through which visitors get to know about your blog and visit it. Through referrals you get to know this information, which is a vital metric to judge the success of your blog. Also, if you get to know that a specific social media networking platform is your visitors' source, tactically share your blog on that platform.

Summing Up

If you consider these metrics I'm sure you will be able to measure the success of your blog. Getting the right estimate of your blog's success (or lack of success) is important for you to chalk out your future strategy.



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